Most cruise booking sites are not that great.,,, have a ’90’s design and usability and are hard to use. Most use third-party providers that serve tiny images and the same templated interface.

But the new entrant in this space,, is aiming at matching those who want a cruise ship vacation to the experience that fits them and promises to change also the booking experience itself. After being a year in development it finally opened its doors in Feb 2014.

Seabourn Quest cruise ship

The cruise industry is a highly profitable $38 billion sector but not many startups tried on disrupt this market, which is in the hands of the established booking players.

Launching initially on iPad and web, CEO, co-founder and veteran journalist J.D. Lasica, says Cruiseable’s platform can be customized and tailored to suit a variety of choices, to discover, plan and book cruise vacations.

“At Cruiseable we’ve built a sleek, modern, visually rich cruise discovery engine that lets you browse through thousands of beautiful images — of both ships and destinations — accompanied by trustworthy travel journalism instead of marketing hype. We’re making a big bet that cruise enthusiasts will share our passion for creating a freely available multimedia hub for all things cruise.”, says the CEO and co-founder J.D. Lasica.

The combination here is between community content (which rates vacations), travel journalism and photos of the cruises themselves. It contains 500+ original travel guides, ship reviews and consumer articles created by Cruiseable editors and writers. Think TripAdvisor plus journalism for cruises.

Cruseable booking platform

Consumers can talk with a cruise advisor, certified by the Cruise Lines International Association, who has expert knowledge of a cruise or destination.

Cruiseable’s booking engine supports 30 cruise lines, including Carnival, Royal Caribbean, Norwegian, Princess, Disney, Holland America, Celebrity, Viking, Silversea, Regent Seven Seas and several other luxury cruise, river cruise and adventure cruise lines.

Let’s hope it will become a reference point for all cruise aficionados out there.

Here is a short video presentation of Cruiseable.